Business activities at the Kuoni Group focus on two business areas: leisure travel and destination management. Leisure travel is categorised into premium, specialist and mainstream segments. This business area accounted for 78% of the Kuoni Group’s total turnover in 2008.
In destination management, Kuoni is number one in the USA, India and East Africa, as well as being one of the leading providers in Europe, Southeast Asia, South Africa, and now also the United Arab Emirates and Australia too. Destination management activities generated 22% of the Group’s turnover for the reporting period.
The two business areas are integrated according to a business strategy of low vertical integration. This means Kuoni owns practically no fixed assets such as aircraft, ships and hotels. Variable costs account for 78% of the total. Thus, the Kuoni business model has proven itself to be both very flexible and crisis-resistant in the past.